If you are running promotional campaigns using banners, traditional search engines or cost per click or per lead advertising, it is essential to be a proactive monitor of your return on investment.

There are hundreds of sites offering innovative methods to cheat advertisers out of their money.  What you don't know can hurt you so it is highly advised that you refer to the following anti-fraud practices and consider utilizing software solutions such as ROIspy.com to calculate the return on investment for your advertising dollars.

What is Affiliate Fraud: A Definition
Affiliate fraud is bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

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Fraudulent activity by affiliates comes in both automated and non-automated varieties. Automated scripts attempt to mimic the activity of legitimate, human visitors. Non-automated schemes may involve coordinated efforts by humans actively generating excess clicks or registrations.  After the fact, affiliate fraud can sometimes be spotted by checking activity logs for unusual patterns. Proactive protection may involve manually approving affiliate applications, although this minimization of fraud must be balanced against the risk of losing legitimate, productive affiliates who don't want to wait for approval.

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